5 Comments

Some of these examples are great! As PMs sometimes we fear change for users might come too fast or startled them. Running a test like described, can prompt us to action vs. avoiding change on behalf of our users.

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I have to say this is my favorite article to date. Primarily because it’s a tool that I often forget exists! Thank you for the reminder - I definitely learned something new as well.

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Love your work and your dog :)

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Hey Deborah! Thanks for these thought-provoking insights on fake door testing, we've decided to share 'em in our weekly newsletter.

BTW, love the real-life example, the doggie's so cute!

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Thanks for sharing! I hope more product teams adopt this.

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