"Curiosity" is a great way to capture what I tell my team about "having some redundancy" in their skillset. So many functions in the org are "too well scoped" whereas PMM has the luxury of being somewhat nebulous. One thing which I'm sure has served you extremely well is the broad remit you've had, so even as a Product Marketer, you are so much more (you are a sales-person, a CSM, a demand gen expert, etc.)
Curiosity should translate into people seeing themselves as the CEO of their business and connecting the right people and projects to reach PMF and commercial success.
Desiree is such a powerful writer. In just the first few lines of reading this article I found myself learning something new. The ROI on each word was so high. Thank you for sharing!
Absolutely loved your insights on "The Art and Science of Product Marketing"! You did a fantastic job of blending creative storytelling with data-driven strategies. It’s so true that understanding your audience’s needs is just as important as having a solid marketing plan. The examples you provided really brought the concepts to life. I particularly appreciated the emphasis on continuous testing and iteration—it's a reminder that marketing is an ever-evolving field. Looking forward to seeing more of your work!
Thank you for your nice note! Marketing is always evolving and even more now in this AI world. So many tools at our disposal to be more productive and creative! Thank you for reading!
Nice and detailed, with lots to chew over. And I like the idea of "light, not candles", so thanks to Chandar Pattabhiram too.
As for "bridging the gap between technology and the humans who use it", that rings especially true now with so many world-changing tech developments through generative AI tools. Your mention of curiosity as one strong skill for a PMM is a skill I see as a superpower in 2024 and beyond. AI can bring some excellent creativity, but without the curious engagement and unique stories, it falls flat.
I'd be tempted to even promote curiosity to your list of core skills. A step too far in PMM territory, or a nod to how this year is shaping up? I'm genuinely interested in what you think in that regard.
You bring up an excellent point - with the dawn of generative AI - how we work will fundamentally change - I should add curiosity as a skill and how it manifests with our everyday work. I could potentially follow-up with another article about how I use AI everyday in my work. I have had a bunch of people ask me this so happy to share my thoughts on this! Stay tuned!
"Curiosity" is a great way to capture what I tell my team about "having some redundancy" in their skillset. So many functions in the org are "too well scoped" whereas PMM has the luxury of being somewhat nebulous. One thing which I'm sure has served you extremely well is the broad remit you've had, so even as a Product Marketer, you are so much more (you are a sales-person, a CSM, a demand gen expert, etc.)
Curiosity should translate into people seeing themselves as the CEO of their business and connecting the right people and projects to reach PMF and commercial success.
Thanks Reg! Appreciate your kind note!
Desiree is such a powerful writer. In just the first few lines of reading this article I found myself learning something new. The ROI on each word was so high. Thank you for sharing!
Thank you Shivani! Appreciate your kind note!
Thank you Dan!
Absolutely loved your insights on "The Art and Science of Product Marketing"! You did a fantastic job of blending creative storytelling with data-driven strategies. It’s so true that understanding your audience’s needs is just as important as having a solid marketing plan. The examples you provided really brought the concepts to life. I particularly appreciated the emphasis on continuous testing and iteration—it's a reminder that marketing is an ever-evolving field. Looking forward to seeing more of your work!
source: https://www.osplabs.com
Thank you for your nice note! Marketing is always evolving and even more now in this AI world. So many tools at our disposal to be more productive and creative! Thank you for reading!
This was such a wonderful read, full of insights and digestable soundbites.
As a product person who now managements PMMs, it's a fantastic guide.
Thank you!
Nice and detailed, with lots to chew over. And I like the idea of "light, not candles", so thanks to Chandar Pattabhiram too.
As for "bridging the gap between technology and the humans who use it", that rings especially true now with so many world-changing tech developments through generative AI tools. Your mention of curiosity as one strong skill for a PMM is a skill I see as a superpower in 2024 and beyond. AI can bring some excellent creativity, but without the curious engagement and unique stories, it falls flat.
I'd be tempted to even promote curiosity to your list of core skills. A step too far in PMM territory, or a nod to how this year is shaping up? I'm genuinely interested in what you think in that regard.
You bring up an excellent point - with the dawn of generative AI - how we work will fundamentally change - I should add curiosity as a skill and how it manifests with our everyday work. I could potentially follow-up with another article about how I use AI everyday in my work. I have had a bunch of people ask me this so happy to share my thoughts on this! Stay tuned!